China Daily: For SimulTV, Chinatown parade a chance to impress potential viewers
It was too good to pass up.
SimulTV’s chance to take part in the 15th annual New York City Chinatown Lunar New Year parade and festival was “a prime opportunity for us to bring the very best original American programming to China and vice versa,” founder and CEO Steven Turner told China Daily on Thursday.
The annual Lunar New Year celebration was organized by Better Chinatown USA, a volunteer-based organization dedicated to improving New York’s Chinatown. It included traditional lion and dragon dances, floats, ice sculptures, marching bands and cultural performances.